The nice thing is when it’s connected to the tv the people who don’t care to use Sonos can just listen to better tv sound or play music on tv & use the remote for control. Owners do put in the instructions how to download the app for full control. Most people that want to play music in multiple zones will be able to figure it out easily or they are already familiar. Those that don’t want to are stoked because they can actually hear the people talking on the tv. It’s a win win.