I've tasted some very expensive wines. It proved to me, without doubt, price does NOT guarantee it will be liked lol. I will say the $500 i TASTED (not bought nor even had a full glass, but a third) was indeed very good. But was it 50 times better than a $10 bottle? Oh HELL no. Thats how I justify value. so if a $30 bottle is 3 times as good as $10, then its a value and it worth the purchase. If not, well then,,,,And there are actually some good $10 bottles! Ive never had a $100 bottle I thought was worth it.

My fav is still Cooper & Thiefs, red blend. Aged in whiskey barrels. $20-$29. I dont budget that for my everyday wine lol. I stick with Apothic for $9 for that and its pretty damn good. Particularly 2016 but its not the same since then but actually still my go to.