One does not find the kind of heavy discountiung in the UK (or in Europe for that matter) that you find in the US. The US has stronger laws against price-fixing, more efficient distribution, more competition, etc., etc. If you search this forum, you'll find hundreds of posts from Europe and the UK from people seeking to buy Prontos at US prices. I used to live in the UK. Hard goods typically cost twice as much as in the US. Deep discounting is very rare. VAT. Smaller stores with smaller stock. Higher rents/overheads. Unconscionably high exchange rate between sterling and dollar. Its even worse in Japan.