Hey there,
Like you, I was in need for an upgrade in the TV area. I currently have a Sharp 25" job (very basic). I decided to wait on HDTV because of price. I had to stay around the 1000-1100 range.
So I went to the ole stores and the web sites for features that I wanted, along with picture clarity. And believe it or not, I chose a 36" Toshiba over the Sony 35". Both were in the price range and my finacee and myself both thought the Toshiba just a tad bit better picture.
The model I bought was CN36H95. If you need more info, you can try here
www.toshiba.com Of course, it all comes down to what you are looking for in a TV besides quality. Different TVs offer different features. Just have to choose which one that fits your needs! Hope this helps.