Actually, Video Essentials retails for the same price (it used to be more).

I found on my old TV that a screen calibrated for DVD with Video Essentials looked horrible with cable TV. Yes, DVDs looked better - but on cable all color was off; skin tones were purple. The only solution was to find an intermediate between the two settings, or change the settings manually each time I switched devices (as my TV only had one color profile setting). With the Pronto, I ended up automating the necessary menu steps into two macros.