I'm also looking for an OEM name to match a code that will work with the HP LC3040N

Here's what I found:
[Link: h10025.www1.hp.com]

"If HP is not listed in the supported brand codes for the universal remote, try using one of the Philips TV codes that is available. The remote control for your HP TV may transmit Philips-licensed remote control codes. After programming your universal remote control with a Philips TV code, it can operate your HP TV functions for volume, mute, power, and input source."

I'm trying to get my Xbox 360 (HD DVD remote/media center extender) to work
[Link: xbox.com]

I tried ALL the Philips codes listed and none worked.

If you look at the HP link above, it shows advanced details of each button code. Does anyone know how to match it to another OEM name maybe?

I wonder if only the new 2nd/3rd generation TV codes are Phillips. The LC3040N is the 1st generation HP TV and might not be Phillips?

This forum was the only thing I found on google so far.