Ernie...to be real..you bought a edge lit, no local dimming entry level TV...its not the worst looking LG you can buy but it is close.
"Nano Cell" is where you get local dimming and full backlit....
The quick ISF modes are the best thing ever
Jack Rainey - Full disclosure...reformed integrator, now mid-Atlantic manufacturers rep for: Integra, Paradigm, Anthem, Parasound, Atlona, LG TV's and Metra Home Theater...among others