because
1) you are wrong on Sony's track record
2) BD is a BDA format and not a Sony
3) all of the CE electronics world is backing BD with players from most majore CE companies, Philips, Sony, Pioneer, Panasonic, Samsung.... while thye only one willing to waste money on HD DVD is Toshiba
4) most studios support BD (many exclusively) out of the big 8
-- a) Exclusive : Disney, Fox, Sony,LG, MGM
-- b) none exclusively (WB, Paramount)
while only one studio supports HD DVD Universal
5) many, many more BD players have been sold
6) many more BD movies are comming ut on a regular basis
7) BD movies are way outselling HD DVD movies
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I guess the question you should ask yourself is do I want to buy a machine that will bring me top quality HD movies for the next few years or one that is an extremely expensive medium quality DVD upscaling player because all I want is a upscaling DVD player with an occasional HD disk?