I'm really curious to see how this store does. Of course, I wish them luck and every success. But now they need cash flow to pay the rent and labour to man their store 7 days per week. They are trying to make a living over what many of us do as a hobby.

What will the market bear for a new OTA installation? I'd imagine it would be a multiple of the clients monthly cable or satellite bill? As another lister pointed out, what is the minimum professional antenna installation required for liability purposes... providing a path to ground might be one such thing... and what that adds to the cost. Being absolutely clear about HDTV expectations is another issue so there are no unfounded expectations.

Hope to hear more as time goes by.

;-)