Just means that 30 out of these ce pro 100 companies use Anthem in their projects. Does not mean they use Anthem in all their projects and also it is surely not Anthem’s market share which should be tiny (less than 1%?).

Integra probably has a similar market share.

Not here. Integra is second behind Denon here. Occasional Yamaha, rare to see Pioneer or Anthem.

AVR sales do vary massively region to region, country to country.
Although, a lot of the figures thrown around the industry are pretty hard to believe! I will say, Anthem doesn't exist in my corner of the globe... used to, but the new distributor has decided to keep it a secret that only they know about.

Cunning...

I have never seen an Anthem outside of a trade show.

To some extent I think that products carried by a store depends on the local reps. I notice that a rep will have a group of stores as clients and they tend to carry all or most of his products. There is a rep in our area that we don't get along with and we carry none of his products. It's not a big deal because we don't like any products in his lines. Briefly we had to deal with him after a product that we had carried for years, fell into his lineup. He attempted to strong arm us into carrying more of his lines when we tried to order. Fortunately, the manufacturer pulled out after a while.

And they have decided not to buy them! This is very interesting!

[Link: cepro.com]

Probably came across internal docs RE Onkyo failure rate (100%).

I wouldn't buy anything with PlayFi on-board either...