More Consumers Drop Pay TV in Q2By Rachel Cericola
Could tight budgets and cheap streaming options be contributing to the drop in pay TV services?While many consumers have threatened to cut cable or satellite TV, there are plenty of people out there that have already made that move.
According to GigaOM, 193,000 subscribers recently cut ties with pay TV in the U.S. in Q2 2011.
The report seems to think that those 193,000 households just didn’t think what they were paying was worth it. After all, how many of your service’s 200-plus channels do you actually watch on a regular basis?
Another reason could be that consumers have more options than ever. Despite the recent backlash against Netflix, many consumers have opted for that as a main method of entertainment, as well as services such as Hulu Plus or devices like Roku and smart TVs.
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