Here it is:



"The brand name Tweeter will appear on a product designed and manufactured by Universal Remote Control [URC], announced Tweeter CEO Joe McGuire recently.

With a prototype on his desk, Tweeter vice president, general merchandise manager Dave Malin says the company is targeting to have the products in stores by mid-November. "[URC] is taking its product and 'badging' it with our brand," he says, adding that there will also be Sound Advice-branded editions for its Florida-based stores of that name.

"It's about getting our brand name out there," explains Malin. "We're building our company's future on home automation and control. So when we can put our name on a product that we know sits on coffee tables and people show to neighbors and friends saying 'this is what made my life simpler' we feel there is a lot of brand value in it."

It doesn't appear that Tweeter is on the verge of offering a full product line of self-branded products. Right now only control products make sense for Tweeter branding, says Malin. "This remote does absolutely nothing until a person comes in and programs it. That person is from Tweeter. Therefore the value-add of the product is us."

Mike
www.SurfRemoteControl.com