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Post 64 made on Wednesday January 25, 2017 at 17:32
Advanced Member
April 2014

ATSC  3.0 technology will allow for many more channels than ATSC 1.0 as well as:

   Greater CapacityA system can support a third-party “offloading” business where data, video and other bandwidth-intensive content (such as software updates for devices) canbe transmitted over broadcast networks for “edge” storage or delivery to non-household destinations. Today’s wireless service and streaming videoproviders, for example, have acute needs for greater capacity to cost-effectively move their content as close to their customers as possible.

Second Screen.
The ability to deliver program related second-screen content by either Over the Air (OTA), or OTT distribution and interactive content.

As for ATSC1.0,  unfortunately the sub-channels are not protected by the current proposed rulemaking, only the top 5 networks: ABC, CBS, NBC, FOX and PBS are.

An ideal theoretical model would be collaboration among the five
primary network stations in a single market. The Lighthouse Station will have its ATSC 1.0 signal carried by the other partners in the business collaborative. 
(page 57 version1.1 - Transition and Deployment Guide)

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