The VBR200W uses NEC1 device 0. Perhaps your player uses the same codes. Here's how you can see:
Assign setup code 21169 to AUX. Make sure you get 2 blinks when 21169 is entered. The Mute button may toggle Power on the BluRay player.

If it does, try testing the Play function-- Tap Setup (don't hold it) and then enter 00155. When you tape the second 5, the remote will send an IR signal. If you get a reaction--any reaction from the player caused by any button on the remote-- we'll be able to program the buttons to control the player.